The company is dedicated to the production and distribution of pasta factory products. It has two lines: one for homemade production and one for frozen products. In addition, they sell various accessories, such as recipe books and basic kitchen accessories (aprons and hats, among others).
It belongs to the secondary activity sector, it is privately owned, medium-sized with a projection to be large-scale, due to its aspiration to cover the national pasta production market. It does not have a history that precedes it and legitimizes it in the popular imagination, but instead intends to establish itself in the market starting from scratch, beginning its expansion with different franchise locations within the province of Buenos Aires and the Capital. Its offer of products and prices is varied and wide, but it preferably points to a quality product, so its price range is medium/high, although not much higher than the "neighborhood" pasta factories, since it intends to compete against these types of premises.
It has the objective of becoming a modern venue that attracts a young public, strategically targeting a young/adult segment and always betting on a dynamic that exceeds the classic. It seeks to give security and confidence to those who choose this brand, to generate belonging and awareness that in all the stores of the chain you will find the same treatment and the same preferential service. It is essential for the company to convey to customers that when consuming their products they belong to a new fashion that intends to establish itself definitively.
